SOUTHERN OVERLAND COMPANY
Classic Land Rover serivce, repair, resto-mod, and restoration.
in The Camel City: Winston-Salem, NC đșđž
Our team has 60+ Years of combined land rover experience.
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Our Story
SOUTHERN OVERLAND COMPANY STARTED IN SUNNY LAKELAND, FL (CIRCA 2010 as ârover rescue shopâ) with A SIMPLE IDEA AND SIDE PROJECT of founder Joshua Barnett:
WOULDNâT IT BE COOL TO HAVE A Classic Land Rover?. DAMN RIGHT IT WOULD BE.
With help from an old friend who BEGAN IMPORTING ROW (REST OF WORLD) DEFENDERS FROM EUROPE we started simultaneously BUILDING and fixing THEM FOR our friends as a hobby. AFTER A HANDFUL OF YEARS THE PROJECT GOT PUT ON HOLD AS OTHER TIME OBLIGATIONS TOOK OVER; I.E. RESPONSIBLE, engineering firm EMPLOYEE ADULTHOOD. LAME; I KNOW, but thatâs life and the Forensic engineering world was a lot of fun and pretty rad.
FAST-FORWARD TO THE END OF 2018 AND WE MOVED TO THE CAMEL CITYâŠWINSTON-SALEM, to take on a marketing Director position for a client of the engineering firm. With a full-time commitment in the corporate world still, soco remained on the back burner. MESMERIZED BY THE LOCAL COMMUNITY, adjacent topography, AND zest for adventure we KNEW IT WAS A PERFECT PLACE FOR SOUTHERN OVERLAND COMPANY but not quite sure how to make it a full-time reality yet. after establishing a travel photography business as a way to escape corporate life in 2019, we were one step closer to making it happen. With the newfound freedom in schedule, I was able to dedicate a little time to revive the brand. enter in the global shake-up of 2020 with travel work non-existent for monthsâŠseemed like as good a time as any to take the plunge. By the end of 2020 soco was ready to leave âhobby statusâ and running wide open in 2021.
NOW WITH AMAZING OPPORTUNITIES from the addition of a stellar team, ITâS ON! SOUTHERN OVERLAND COMPANY IS continuing to shake UP THE LAND ROVER restoration and repair WORLD. With a diverse background in critical-thinking-centric fields, thereâs not much soco cant do.
FULL FABRICATION, RESTORATIONS, AND SOURCING. LS + Diesel Conversion REstomods. Also offering general repairs and maintenance on all classic Series, Defender, Discovery 1 +2, and Range rover classics.
Our team has 60+ Years of combined land rover experience.
The South Winston Shop schedules General repair/maintenance of all classic rovers (2004 and older) on a much shorter lead time than the restoration side which operates on a rolling basis.
Reach out to get on the schedule.
Joshua
Owner/Lead Mechanic
After a decade in the Forensic Engineering world , I combined my attention to detail and 25yrs+ of mechanical experience with my love for classic Rovers. The end results are rolling masterpieces hand-built right here in the city that started the iconic brand which took Land Rovers all over the world in the Camel Trophy.
Engine Conversions
Love your Land Rover but not the powerplant? All good, we can help with that. With flexible options and a âyou pick it, we make it happenâ approach, your dream Land Rover Defender is closer than ever. From turbo diesel to LS powerhouses, we got you.
OE Restoration
Want to return your Land Rover Defender to factory fresh specs? You guessed it, we got that too. Pick your options and we make it happen. It will be like your truck just rolled off the assembly line.
Overland/Travel Builds
From lift kits to custom camper builds, letâs transform your Land Rover Defender into the perfect escape vehicle. Whether you want to unplug for the weekend or for months at a time.
Ground-up custom builds
Have a run-away imagination? Cool, we love that. Now, letâs put that on paper and bring it to life. We start with a fresh galvanised chassis and build the custom Land Rover Defender of your dreams. You run the ship.
Run-of-the-mill Maintenance items
So you love your truck the way it is and just want to freshen up some housekeeping items on it before storage or the next trip, yepâŠwe got it.
Vehicle sourcing
With partners all across the globe, we can help find whatever vehicle you want. from the obscure to the popular, itâs not an issue. Trust us, we have a shopping problem and probably already know where it is.
